Jean understands how entrepreneurs feel about sounding salesy and shying away from identifying themselves as salespeople. The term often carries negative connotations, invoking images of sleazy or aggressive tactics.

Jean says, “When we look at the bigger picture, we all engage in selling, regardless of our specific products or services. The essence of successful selling lies in understanding your prospects' genuine needs and demonstrating how your offering aligns with those needs. It's about becoming a true expert in your field and cultivating a deep passion for what you're bringing to the table."